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visual storytelling through graphic design

visual storytelling through graphic design


Myotonic Dystrophy Foundation (MDF)


A Damn Good Time!


The Myotonic Dystrophy Foundation


Concept, branding, design, illustration, event collateral, social media, signage



A great event for a great cause called for some great graphics! This fundraising event for MDF was held at the newly renovated and damn swanky Sony Hall in Manhattan. The art-deco venue is awash in cobalt blue and gold, which inspired the overall graphic approach.

To launch what would become an annual event, we created a logo mark to brand the evening. Our target audience of NYC residents and others committed to MDF, as well as key donors, enjoyed a top-notch night of music, comedy and dancing to tunes spun by DJ Questlove. We designed the social media outreach campaign of more than 25 unique Instagram and Twitter image blasts. Guests had photos taken along the branded backdrop, and stage screens featured key imagery. Fun was had. Funds were raised. All-in-all, a damn great night.